Photo: www.AutoBild.de
As far as car brand rivalries go, America is the best place for automakers to have a go at each other's throats through cheeky ads and promotional videos. The Mercedes-Benz Magic Body Control clip and Jaguar's video reply represent the most recent high profile advertising death match. Germany's Hamburg is now the scene of a new rivalry, with Audi in the blue corner and Tesla Motors in the red corner.
The photo above has been sent to AutoBild.de by someone who clearly knows the automotive industry… or has a knack for smart advertising. As it happens, Tesla Motors will soon open a showroom at the ground level of this office building located near the Binnenalster, one of two artificial lakes located within Germany's second biggest city.
But another company that also operates in that office building is advertising agency 'thjnk'. And here comes the "what the?" part: this company is paid big bucks by premium automaker Audi to let those creative juices flow and make top-shelf advertising campaigns for the German marque. Tesla's arrival couldn't go unnoticed by 'thjnk'.
That's why the advertising agency has put up a mesh banner on the second floor, depicting the Audi A3 e-tron and a message that roughly translates to "It's nice when neighbors have common interests." That's not as cheeky as Mercedes-Benz versus Jaguar, but nevertheless, Audi seems to know that the Tesla Model S is a fine adversary for the eco-friendly Audi A3 e-tron plug-in hybrid.
However, there's no competition between those two to be frank. Tesla's Model S is 100 percent electric and boasts with an 85 kWh battery. The Audi A3 e-tron has an 8.5 kWh battery, which is aided by a 1.4-liter TFSI engine when an outlet isn't around to charge it. By the way, both the A3 e-tron and Model S utilize Panasonic batteries, but the Japanese brand is clearly biased toward Tesla. Heck, it even gave a cool $1 billion to the American EV manufacturer to aid with the future Gigafactory battery plant.
Fact sheets aside, props to Audi's advertising agency for the ingenious, warm welcome.
But another company that also operates in that office building is advertising agency 'thjnk'. And here comes the "what the?" part: this company is paid big bucks by premium automaker Audi to let those creative juices flow and make top-shelf advertising campaigns for the German marque. Tesla's arrival couldn't go unnoticed by 'thjnk'.
That's why the advertising agency has put up a mesh banner on the second floor, depicting the Audi A3 e-tron and a message that roughly translates to "It's nice when neighbors have common interests." That's not as cheeky as Mercedes-Benz versus Jaguar, but nevertheless, Audi seems to know that the Tesla Model S is a fine adversary for the eco-friendly Audi A3 e-tron plug-in hybrid.
However, there's no competition between those two to be frank. Tesla's Model S is 100 percent electric and boasts with an 85 kWh battery. The Audi A3 e-tron has an 8.5 kWh battery, which is aided by a 1.4-liter TFSI engine when an outlet isn't around to charge it. By the way, both the A3 e-tron and Model S utilize Panasonic batteries, but the Japanese brand is clearly biased toward Tesla. Heck, it even gave a cool $1 billion to the American EV manufacturer to aid with the future Gigafactory battery plant.
Fact sheets aside, props to Audi's advertising agency for the ingenious, warm welcome.
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