Photo: Tesla Motors
Not very long ago, we were telling you that the end-of-the-month event Tesla has been preparing lately might be a rather private affair. After the more grandiose previous attempts that didn't go too well, Musk's company decided to play this one safe and only invite a manageable number of people.
Considering the car that will be announced there, the Model 3, that's a little counter-intuitive: here is the vehicle that is supposed to transform Tesla from a premium, low-volume manufacturer into the first mainstream electric-only car maker, and the launching event will only feature a few select guests. Surely a presentation on a packed stadium would have been much more suited.
But there's still time, since the Model 3 isn't expected to enter production any sooner than early 2017, so this latest product from Tesla will probably get the chance to face more of its potential owners in the future. Until then, though, it's on schedule for a private reunion on the last day of this month.
Earlier today, Tesla Motors sent out the official invitations to all current Tesla owners, but they're not asking them to take part in the event. No, instead, it's an invitation to participate in a lottery that could get you one of the 650 vacant seats at the Model 3 unveiling on March 31. So, if you end up watching the presentation on a computer screen come the end of the month, you only have your luck to blame.
The recipients of this message have until noon today to reply to the email, and those who were selected should receive a confirmation and the official invite tomorrow, March 17. The event is scheduled to start at 7:00 pm Pacific, but the car itself won't be shown earlier than 8:30 pm.
The invitation also contains a "teaser" image, but in fact, it may be just a blacked-out Model S, so we can't even see the outline of the Model 3. The extreme secrecy continues, but shouldn't it, considering that Tesla doesn't need teasers to create hype?
But there's still time, since the Model 3 isn't expected to enter production any sooner than early 2017, so this latest product from Tesla will probably get the chance to face more of its potential owners in the future. Until then, though, it's on schedule for a private reunion on the last day of this month.
Earlier today, Tesla Motors sent out the official invitations to all current Tesla owners, but they're not asking them to take part in the event. No, instead, it's an invitation to participate in a lottery that could get you one of the 650 vacant seats at the Model 3 unveiling on March 31. So, if you end up watching the presentation on a computer screen come the end of the month, you only have your luck to blame.
The recipients of this message have until noon today to reply to the email, and those who were selected should receive a confirmation and the official invite tomorrow, March 17. The event is scheduled to start at 7:00 pm Pacific, but the car itself won't be shown earlier than 8:30 pm.
The invitation also contains a "teaser" image, but in fact, it may be just a blacked-out Model S, so we can't even see the outline of the Model 3. The extreme secrecy continues, but shouldn't it, considering that Tesla doesn't need teasers to create hype?
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