Tesla wants to change its unique way of selling cars by the time it launches the Model 3.
As some of you know, Tesla does not have franchised dealers, but believes that direct sales are the best way to market its products. With full control over distribution, Tesla thinks it can provide a better experience than the traditional way of selling automobiles. Its customers might agree, but lawmakers in some U.S. states do not feel the same way.
The different strategy that Tesla uses is not the only thing up the automaker’s sleeve, as the company also wants to have its sales personnel behave differently.
As Fast Company has learned, Tesla Motors envisions a different sales technique, in which the customer is supposed to get more comfortable with its products. This comfort will attract more purchases, the automaker believes.
Ganesh Srivats, Tesla’s Vice President of Sales for the North American market, explains that Tesla was sure that a traditional dealership chain would not cut it for its innovative cars. Therefore, a different strategy was required, and that was just the beginning. Now, they want to provide a new level of customer experience.
While Tesla officials did not provide extensive details on the matter, it is easy to see that the automaker is attempting to be the Apple of the car world. Instead of trying to sell cars the old fashioned way, Tesla will probably have its highly trained staff develop a connection with prospective customers and anyone that walks in their showrooms.
This is already done today, but the automaker could consider a design change concerning furniture, fonts, and whatever else makes up for what some describe as “atmosphere” in a venue.
With all these factors put together, Tesla is considering an overhaul of their dealerships and its selling strategy. We expect to learn more about it once the Model 3 nears its market launch, so Elon Musk and his army of specialists will have time to think things through.
The different strategy that Tesla uses is not the only thing up the automaker’s sleeve, as the company also wants to have its sales personnel behave differently.
As Fast Company has learned, Tesla Motors envisions a different sales technique, in which the customer is supposed to get more comfortable with its products. This comfort will attract more purchases, the automaker believes.
Ganesh Srivats, Tesla’s Vice President of Sales for the North American market, explains that Tesla was sure that a traditional dealership chain would not cut it for its innovative cars. Therefore, a different strategy was required, and that was just the beginning. Now, they want to provide a new level of customer experience.
While Tesla officials did not provide extensive details on the matter, it is easy to see that the automaker is attempting to be the Apple of the car world. Instead of trying to sell cars the old fashioned way, Tesla will probably have its highly trained staff develop a connection with prospective customers and anyone that walks in their showrooms.
This is already done today, but the automaker could consider a design change concerning furniture, fonts, and whatever else makes up for what some describe as “atmosphere” in a venue.
With all these factors put together, Tesla is considering an overhaul of their dealerships and its selling strategy. We expect to learn more about it once the Model 3 nears its market launch, so Elon Musk and his army of specialists will have time to think things through.