The showroom will be the electric vehicle maker’s 14th worldwide store. It will be located at 41 Avenue Klber, close to the Arc de Triomphe and Champs Elysees, with a view of the Eiffel Tower. The Paris dealership will serve Tesla owners throughout France, Belgium and the Netherlands and offer test drives to customers who are visiting the capital.
"The Paris store provides an immediate, highly visible presence in one of Europe's most important cities," said George Blankenship, Tesla's Vice President of Design and Store Development. "We want to create stylish, inviting places to buy cars and learn about 21st century vehicle technology."
Blankenship, who joined Tesla earlier this year, is well-known for creating Apple’s brand-building retail strategy. Together with other executives, he will present Tesla’s new retail plans during an October 1 conference at the Paris Auto Show, including plans for Tokyo and Washington, DC.
“France, one of Tesla's top markets in Europe, has aggressively promoted renewable energy development, particularly wind and solar power. The government wants renewable to account for 20 percent of the country's total energy consumption by 2020. Roadster owners get a waiver of 2.500 in traditional administrative fees and a 5.000 cash rebate. Roadster owners can park and charge for free at hundreds of charging stations nationwide, one of the world's most extensive charging networks. But Roadster owners typically just plug their cars into conventional outlets,” stated the press release.
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