The tour started on Friday with Leonardo DiCaprio, one of the first Roadster owners and official TAG Heuer Ambassador, sending the car on its way together with Tesla CEO Elon Musk and TAG Heuer CEO Jean-Christophe Babin.
The TAG Heuer Tesla Roadster features an interior design signed by Tesla Chief Designer Franz von Holzhausen, created with TAG Heuer design elements. These elements include a specially designed center console, purpose built to host a TAG Heuer concept watch. The watch itself has been revealed on March 18 in Basel.
The Tesla incorporates a TAG Heuer Meridiist mobile phone and a one-fifth second Heuer Limited Edition Stopwatch. On the outside, the Roadster comes in Foucault Field Gray and features drawings inspired by the new TAG Heuer concept watch.
The zero-emissions car departed Basel on March 20 and travel in a convoy with about 20 Swiss owners. the TAG Heuer Tesla Roadster will recharge throughout the Odyssey using existing infrastructure.
The stops of the show and tell tour are listed below.
- March 25 - 28 Monaco
- April 7 Milan
- April 15 Budapest
- April 22 Warsaw
- April 29 - May 2 Moscow
- May 20 - 23 Delhi
- June 3 - 6 Beijing
- June 17 - 18 Shanghai
- July 8 - 11 Tokyo
- July 29 - 30 Los Angeles
- August 19 Miami
- September 2 - 5 New York City
- September 16 - 19 London
- September 30 - October 17 Paris
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