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Tesla Model 3 Is a Locomotive, Pulls the EU BEV Train to Record Sales

The Tesla Model 3 has been available on the European market since the beginning of the year and, with a few exceptions, has led the charge on the battery electric vehicle segment. But as the year draws to a close, it becomes obvious just how important the nameplate is for the local industry.
Tesla Model 3 21 photos
As it does regularly, JATO Dynamics released this week the sales figures for the previous month, September. And a quick glance at the data provided is enough to show the Model 3 is the undisputed leader of the pack.

The backdrop of the story is this: this September was overall great for Europe’s car industry, as the whole market grew by 14 percent compared to last year – as a side note, after a record August, September 2018 was a disaster for carmakers due to the coming into force of the WLTP regulations.

The gain was the highest last month in the BEV segment, and the increase is all of Tesla’s doing. Registrations of electric cars rose by a staggering 119 percent, reaching a total of 40,700 units. Of that, 19.500 – nearly half – are Teslas, and of that still, 17,500 are Model 3s.

With that in mind, there is no wonder the Model 3 is now the best-selling electric car in Europe, and was in September the 11th on the list, regardless of powertrain type, right after the Renault Captur and just before the Volkswagen Tiguan.

Tesla has a few months left to enjoy its dominating position. Things will get incredibly interesting next year, when a wealth of competitors will enter the market, led by the Volkswagen ID.3, which will be much cheaper than the 3, and the Polestar 2, which bets on its more appealing looks.

We expect to see Tesla leading the pack for the better part of next year, but it will likely not manage to keep up with the aggressive entrance of VW in the segment.

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