Tesla Expects 20,000 Sales in 2013

With the official deadline for first customer deliveries drawing ever nearer, and with the first car already delivered to a board member, Tesla are aiming high with their Model S. Despite requiring only 8,000 sales per year to stay in business, they are envisioning 20,000 to be sold in 2013.
Tesla Model S 1 photo
Photo: Tesla
That number is expected to rise in 2014 to 35,000 as Tesla will add the Model X crossover to their range. Despite the air of optimism, Tesla isn’t actually doing that well at the moment, as they have reported first quarter losses of 84% compared to 2011. They have sunk their money into the production of the Model S and have yet to benefit (financially) from their investments.

Another plus point for the Model S is its very good crash test rating, receiving 5 stars from IIHS. Definitely a big selling point nowadays. We expect the Model S to do very well, and BMW’s 5-Series may have a new, much more advanced rival on its hands - a rival which it cannot beat in the manner in which it beats its other rivals, a rival which is so fresh, people may forget the BMW.

The EV is the next step in the evolution of the car and it has been suppressed over the years to maintain our oil addiction. The Model S is the first EV people actually want to buy by the thousands (after GM’s EV1 which so mysteriously disappeared) and if it proves reliable, the sky is the limit for tesla.

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