Tele Atlas Presents New ADAS System at CES

One of the world's first gradient and curvature enhancement product to be offered for GPS has been developed by digital maps provider Tele Atlas. The system, called Advanced Driver Assistance Systems (ADAS) presents a combination of maps, behavioral and environmental data to the driver in order to ease his/her way through unknown territories.

"The most powerful ADAS solutions will dynamically combine map, behavioral and environmental data,” Jonathon Husby, Tele Atlas Vice President of Automotive, Transportation and Telematics said in a release announcing the product. “Tele Atlas ADAS marks a major step forward for safety and eco routing applications because our products will replace inference with experience."

"They fill the gaps between static road data and the rich patterns of natural human behaviors to deliver the most accurate ADAS content possible. Now the true benefits of ADAS applications can finally be realized.

Presented at the 2010 Consumer Electronics Show (CES) in Las Vegas, ADAS can be used to provide information about eco-routing, adaptive cruise control, energy management, headlight steering, road preview and curve warning.

In addition, it can also help reduce speed when a vehicle is going too fast for an upcoming curve, improve the performance of Cruise Control and Automatic Cruise Control to take into account upcoming curves and off-ramps, or improve fuel economy by using information about hills and real world speeds to manage energy usage.

ADAS is available, in pilot program guise, for 19 countries: the United States, Canada, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Luxembourg, the Netherlands, Portugal, Spain, United Kingdom, Australia, Malaysia, New Zealand, Singapore, and Thailand.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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