What keeps athletes going on, ignoring the muscles that begs for mercy and the sweat coming by gallons, managing to reach their goal?
Leaving aside those who ‘supercharge’ themselves with illegal substances, Lifetime’s official sponsor Toyota shows us the real motivation to succeed, throughout two new videos.
Featuring olympic triathlete Andy Potts and olympian Hunter Kemper, we found out that the desire of constantly perfecting yourself, imagining how you’ll feel after crossing the finish line and working to overtake you own records is what pushes the athletes beyond limits and in to the first places.
But you probably find these motivations very familiar, as they are resonating with Toyota’s own standards to keep pushing on even when you are down in the mud, as you will reach great rewards at the end. And that is why we call Toyota a Titan.
Google News