The car will be a premium saloon that will be priced between $40,000 and $60,000 and will be marketed on emerging markets, such as India and China. It will be badged as a Tata, aiming to bring the Indian carmaker’s name into the premium segment of the automotive market.
Tata, which owns JLR since 2008, plans to combines its emerging market business experience with the development and production infrastructure offered by the British company.
"We are trying to combine the synergies of both the companies. We have certain strengths in understanding the requirements of emerging markets and we also have cost competency. JLR, on the other hand, has the strength in product innovation and developing new-generation vehicles,” PM Telang, Managing Director, Tata Motors was quoted as saying by cartradeindia.
If you ask us, Tata is entering a mine field with this move. First of all because the upcoming vehicle might end up competing with Jaguar models and secondly due to the fact that the release of the car might affect the English automaker's image.
To be more specific, Jaguar’s takeover by Tata Motors has not created a marketing hazard because the public understood that the two companies are separate entities and have nothing in common other than financial bonds. But if Tata breaks this seal, it might bring an aura of “mainstreamness” (this is the politically correct term) to the British cat.