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Take the World's Most Dangerous Test Drive With Mitsubishi

As the new Mitsubishi Outlander and Outlander Sport have started arriving at North American dealerships today, the company has decided to offer consumers a video that will arouse their interest in the two CUV models. Set to advertise on their Super-All-Wheel-Control (S-AWC) system, the two vehicles were taken on a test drive on what is considered to be the most hazardous stretch of road in the world.

Moreover the brave feat was documented on video thanks to a 360-degree camera, which helped Mitsubishi create the first-ever TV commercial to be shot on the notoriously dangerous Yungas Road in Bolivia — which is better known as the “Death Road” or “Road of Death” in many parts of the world.

For you to understand the actual risks of such a test drive, please keep in mind that this road is reported to claim the lives of some 200 to 300 travelers each year.

“The team at Mitsubishi Motors realized quickly only a location such as ‘The World’s Most Dangerous Road’ could truly test our world’s most advanced All-Wheel Control (AWC) system,” said Greg Adams, VP of Marketing. “From the Outlander family of versatile crossover and sport utility vehicles to the high-performance Lancer Ralliart and Evolution luxury sport sedans, the automotive consumer has a wide range of capable AWC-equipped vehicles to choose from.”

“Today it's about what a brand does as well as what it says. So we didn't want to just talk about Mitsubishi's All-Wheel Control (AWC), we wanted to prove it by actually taking on the world's most dangerous road. We documented the whole event, every hair-raising turn, and allow people to ride shotgun with a 360 cam,” said William Gelner, Executive Creative Director at 180LA.

You can see the Outlander and Outlander Sport “World’s Most Dangerous Test Drive” video below:

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