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System Malfunction Delays Mercedes-Benz November U.S. Sales Report

Mercedes Benz flags 1 photo
Photo: schillmania.com
As most automakers are expected to release their sales figures today, the Stuttgart-based company is in a tight battle this year for the U.S. luxury sales crown with BMW and Lexus.
At the beginning of this week, though, the National Association of Automobile Manufacturers of SA, which usually releases the stats on the first working day of the month, stated that they would delay the publication of the November data until the Mercedes-Benz figures are received.

Surely, we are not returning to the days when an automaker would intentionally stall until its rivals revealed their reports so it could see what number it had to beat before disclosing its own sales, a situation that often repeated itself in the past. This time, it seems that a technical glitch has caused MB USA to mess up its sales data, so the November sales report should arrive a day late.

If we were to look at the results posted in the previous months, in March, for example, Lexus passed Mercedes and went on to take second place. BMW, relying heavily on its 3 and 4 Series range, has been first as far as U.S. sales are concerned for a long time now.

In October, the Munchen-based carmaker was still at the top, with 279.395 units sold. Only good news for them, as the demand for the new 7 Series was very high and the SUV/crossover model lineup showed strong growth as well.

Mercedes-Benz was second in October, with 555 less units sold, but with a very optimistic attitude, as the CEO of MBUSA said that they were on the right track for the best year they ever had on the U.S. market.

Lexus completed the Top 3 with 273.881 units sold, thanks to the NX crossover and the RC Coupe, both of which proved to be very popular among American buyers.

If you are an Audi fan, you should know the carmaker sold 17.700 vehicles last month, recording a 16.8% overall increase, while the demand for its SUV models, such as Q5, Q7, and Q3, increased by 31.1%. The new Audi TT saw a staggering 628.1% increase from last year, mainly because an all-new generation of the model was launched in 2015.

Thanks to favorable financing and rising incentives, U.S. auto sales this year could surpass the annual record of 17.4 million units set in 2000. It remains to be seen if MB USA's ambition to dethrone BMW by the end of 2015 will have a positive outcome.
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