Suzuki to Close 10-20% of US Dealerships [Update]

Powersports Business reports that Suzuki Motors of America is planning to shut down between 10 and 20 percent of their powersports dealerships in the US in the near future.
Suzuki to Close 10-20% of US Dealerships 1 photo
Photo: Suzuki Motors
It's not a secret that Suzuki is not passing a very favorable period, to say the least. As we learned about their intention to file for Chapter 11 bankruptcy and also grown to see this filing complete, we hoped that once freed from the burden of their bad car business, Suzuki's bike business will soar.

Well, if not literally soar, at least they could now see to it better and hopefully start earning back on two wheels the ground they had lost on four. It looks like Suzuki has other ideas in terms of efficient business, and sources announce that they will close between 100 and 200 dealerships out of a total of around 930.

No list has been forwarded to the press yet, and there is a debate on whether reducing such operations with 10-20% will help Suzuki float better in these murky waters or will it impact customers even more. Time will tell (soon).


Larry Vandiver, sales and marketing senior director for Suzuki adds that so far, only 98 dealers will be dropped in the US. Suzuki will also repurchase all of its existing new products and parts from the rejected dealers, with a completion goal of March 31. Vandiver also added that these 98 dealers oly accounted for 2.5% of the whole retail figures for the last 12 months, and 2.8% of the same figure during the last 3 years.

The Suzuki network will comprise 832 dealers after these cuts. Vandiver adds that performance was the only reason for the cuts.
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