When Suzuki released its “Sled” commercial for this year’s Super Bowl, we didn’t expect the company to add something to that, but the automotive producer is now giving us the final version of the clip that will be aired during the big game.
The ad still shows us how an Eskimo makes efforts to impress his wife by ditching the dog sled foe a Kizashi four-wheel drive. However, this time the soundtrack comes from 50 Cent, as the clip uses the rapper’s “Movin’ On Up” song as a soundtrack.
"We are thrilled to show off the Kizashi's fun-to-drive capabilities during the most-watched sporting event of the year," said Jeff Holland, director of social media for American Suzuki. "We feel that 50 Cent's upbeat music brings the Kizashi to life in a way that viewers will relate to."
"We are thrilled to show off the Kizashi's fun-to-drive capabilities during the most-watched sporting event of the year," said Jeff Holland, director of social media for American Suzuki. "We feel that 50 Cent's upbeat music brings the Kizashi to life in a way that viewers will relate to."