Suzuki Launches Video Contest, Online Game

The North American division of Suzuki today announced it has launched a video contest and online racing game as part of its AllPoints initiative, which allows participants {ad to win prizes through its website, as well as its Facebook, Twitter and YouTube channels.

The video contest invites participants to create and upload short videos showing how they "live large." The top videos will be then voted online, with the top three rated to be awarded prizes.

The grand prize winner will receive a trip for two to any city in the 50 U.S. states, and the first and second prize winners will win a $1,000 shopping spree to Target or Macy's and a Sony PlayStation 3, respectively.

"The Kizashi Ring of Fire game provides a great opportunity to expand upon the Tokyo to L.A.: The Hard Way road trip and capture the spirit of Suzuki's brand personality," said Gene Brown, vice president of marketing and public relations, American Suzuki. "With high-engagement digital content, including our various social media platforms and now this new game tying our real world experience to that of our online audience, we will continue to attract our core consumers and illustrate the allure of Suzuki's products."

Suzuki also launched the Kizashi Ring of Fire racing game, featuring the 2011 Suzuki Kizashi SE and 2011 Suzuki Kizashi Sport GTS. The registrant with the highest game score by the end of the AllPoints program will win a trip to a racing school. The Suzuki AllPoints program runs through January 3, 2011 and will award nearly 250 prizes to registered participants, including the sweepstakes grand prize, a 2011 Suzuki Kizashi GTS Sport.