The study indicates that 6 out of 10 buyers are considering a hybrid or an all-electric vehicle if this is superior to combustion engine cars on multiple levels. This stresses the fact that manufacturers should not only develop their green vehicles’ increased fuel efficiency but also improve the overall qualities of their products in order to convince consumers.
“Our study suggests that while consumers are increasingly embracing and understanding the value of alternative vehicles they still want models that represent a new phase in the evolution of the automobile. In-vehicle services will play a key part in this and car manufacturers have an opportunity now to ramp up their capabilities in this area to achieve competitive differentiation.” said Luca Mentuccia, managing director of Accenture’s Automotive group.
“Both OEMs and suppliers need to start building strategic partnerships that will lead to distinctive capabilities, particularly around safety, environmental protection and entertainment.”
The survey questioned over 1,800 individuals from Western Europe and the U.S. and also shows that the interest for other assets than eco-friendliness attributes is on an ascending trend - only 36 % of the respondents named higher fuel prices as a reason for the acquisition of a new energy vehicle. 42 percent of the participants said that they are considering buying a hybrid or electric vehicle in the following two years. 80 percent of the potential eco customers would rather buy hybrids than all-electric cars.