Survey Finds Americans Want Clean Diesel Incentives, Not EVs

Audi TDI clean diesel 1 photo
A study conducted online by Harris and backed up by Audi of America has found that drivers in the US believe the government has unfairly incentivized electric vehicles over clean diesels.
A poll carried out in September found that 66% of drivers think the government should offer a tax incentive on clean diesel vehicles. What's more, 59% of people between 18 and 34, who we'd consider to be better informed, said that if the cost of clean diesel was on par with regular gasoline, they wold buy a diesel vehicle instead.

Audi is a major player in the diesel premium car market in the US, offering TDI engines for the 2014 A8L, A7, A6, Q7 and Q5 models.

“Government has set very rigorous standards for future fuel economy, and we believe that clean diesel is perfectly positioned to help us achieve those goals. But, we argue that diesel needs an even playing field set by state and federal governments,” said Scott Keogh, President, Audi of America. “Audi believes there are a variety of viable alternative fuel solutions, including electric, but diesel is readily available today. If you take away the disincentives that state and federal taxation policy create, we potentially could see a big uptick in clean diesel vehicles sales.”

"One of the reasons we are seeing this disparity between age groups may be because younger generations don’t have the same misconceptions about diesel as older generations,” added Keogh. “The objective is to reward efficiency, and diesel is an efficient alternative available today. We need to level the playing field.”

Unlike EVs, a diesel-powered car is… just a car. You don't need to change your driving style, worry about charging or loss of battery performance in winter.

“I do believe that diesel owners should be included in alternative energy tax incentives. Most diesel owners buy the car for the increased gas mileage, and we deserve to be rewarded for our change in behavior in using an alternate fuel just as hybrid drivers are,” said Stephanie Lewis, Audi TDI clean diesel owner since 2010.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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