Most test drives are usually the boring affair in the process of selecting your future ride. Inarticulate car salesmen that don't let you properly put the vehicle to the test on way too short routes put off most people ready to cash out on a brand-new set of wheels. However, Ram Trucks promises a satisfactory experience for prospective clients that will try out any of the brand's products on April 26.
Photo: Screenshot from YouTube
For each test drive, Ram will donate $20 to the National FFA Organization in support of the "The Next Crop Project", a celebration of and investment in the "next crop" of farmers in the American agriculture industry. "'The Next Crop Project' is a great way for the Ram brand to continue our support of the FFA and to further increase awareness as to the importance of farming in our country," said Reid Bigland, President and CEO of Ram Trucks. "The uniquely American 'farmer spirit' is also consistent with our Ram values of courage, dignity and setting examples through hard work."
Ram debuted this year's campaign with a 30-second TV spot broadcast on CBS during the 49th Academy of Country Music Awards. Last year's campaign amassed $1 million and featured a video that aired during the 2013 Super Bowl broadcast. Over 100 nationwide dealers will take part in this year's edition, which kickstars on April 26.
You can check out which Ram dealer is closest to you by following this link.
After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well. Full profile
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