The tickets donated by Cadillac are more than just tickets to the XLV edition of the Super Bowl, which takes place on February 6 at Cowboys Stadium in North Texas. The donation comes in the form of packages, which include both hotel accommodations and a pair of tickets to the event.
The auction for the packages runs until January 24, on CharityBuzz (follow the link to see the auction details). The organization plans that with the money it raises from selling the packages it will help cure or ease the suffering of the 20,000 boys and young men are affected by Duchenne in the United States.
The disease is as serious as it gets, as most of those affected by it do not live to see adulthood. Those who have it are forced to be in a wheelchair by the age of 12 and become completely paralyzed by their late teens.
“Duchenne is a devastating muscle disease in children, and we hope to raise awareness and join in the fight,” said Don Butler, vice president for Cadillac marketing. “The organization has an entrepreneurial spirit that Cadillac is drawn to as a brand. They are not afraid to create their own path of innovation toward new solutions and technologies.”
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