“‘Confidence’ reflects Subaru's attitude toward engineering excellence and the trust generated among drivers by following through on its commitment to provide both enjoyment and peace of mind. "in Motion" expresses Subaru's resolve to continue innovating to meet customer expectations in a world of constant change,” stated the press release, explaining the company’s view on its new statement.
The Japanese automotive producer announced that the new concept will make its debut at the L.A. Auto Show. The company has not released any details about the concept.
“Subaru will proactively address global environmental issues and the demands of ever-maturing automobile use. Subaru believes automobiles should be more than just a means of simple transportation. They should also be a source of enjoyment, and enjoyment rests on a foundation of peace of mind."
"These two inseparable values are central to the Subaru experience. As customer expectations are diversifying, Subaru will foresee these needs with independent thinking and continue to offer enjoyment and peace of mind without losing sight of the essence of what an automobile should be,” stated the press release.
The carmaker says that its new statement is the latest step in the company’s evolution. The automaker explains that it plans to offer customers much more than just vehicles, allowing them to “enrich their lives through a uniquely satisfying Subaru experience”.
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