Japanese carmaker Subaru announced today that the sales of its Impreza WRX model have surpassed the 30,000 unit mark, following 15 years of sales at the same starting price: AU$39,990. The figure, although not impressive for some, is of particular importance for Subaru and the WRX, as it represents a new sales record. Currently, Subaru is selling about 150 of them each month.
“The dawn of Impreza WRX is an amazing milestone in our history,” Nick Senior, Subaru Australia managing director said in a release. “Just like the Subaru Forester and Outback, it effectively established a new class of vehicle, one that many have now followed."
“It’s amazing to see that the Impreza WRX price today is the same as what we offered at launch, yet there’s so much more specification, so in many ways the current car is even better value.”
The Impreza, whose STI variants managed to clinch 10 consecutive Australian Rally Drivers’ Championships in between 1996 and 2005, now comes equipped with a 2.5l turbocharged engine, developing 261 hp and 270 Nm of torque at 4,800 rpm. In addition, the Impreza also managed to secure eight Manufacturers’ Championships, six of which in a row, in between 2000 and 2005.
Still, the rally-oriented engineering of the Impreza doesn't mean the koalas will begin falling off their branches, as "lower fuel consumption and emissions result from the engineering refinement."
“WRX has seen many competitors come and go in the last 15 years, but its intrinsic engineering, quality and sheer fun have made it a true survivor with a distinct place in Australia’s automotive history,” senior concluded.
“The dawn of Impreza WRX is an amazing milestone in our history,” Nick Senior, Subaru Australia managing director said in a release. “Just like the Subaru Forester and Outback, it effectively established a new class of vehicle, one that many have now followed."
“It’s amazing to see that the Impreza WRX price today is the same as what we offered at launch, yet there’s so much more specification, so in many ways the current car is even better value.”
The Impreza, whose STI variants managed to clinch 10 consecutive Australian Rally Drivers’ Championships in between 1996 and 2005, now comes equipped with a 2.5l turbocharged engine, developing 261 hp and 270 Nm of torque at 4,800 rpm. In addition, the Impreza also managed to secure eight Manufacturers’ Championships, six of which in a row, in between 2000 and 2005.
Still, the rally-oriented engineering of the Impreza doesn't mean the koalas will begin falling off their branches, as "lower fuel consumption and emissions result from the engineering refinement."
“WRX has seen many competitors come and go in the last 15 years, but its intrinsic engineering, quality and sheer fun have made it a true survivor with a distinct place in Australia’s automotive history,” senior concluded.