Subaru Game Day Dog Walk Event a Success

Subaru’s seventh Puppy Bowl initiative seems to have a enjoyed a great deal of success, as the company has reported a 500% increase in planned social and viral engagement. More than 116,000 people signed up for the dog walk, which can be translated into a social engagement record for the company.

Moreover, there have been more than 250 people who have posted about their walk on the Subaru Facebook page.

“It’s great that Subaru invited us to walk our dogs on game day,” Rebecca Simon, the owner of a Subaru Outback, was quoted as saying by Subaru. “I like being part of a community of dog and Subaru owners across the country.”

Aside form inviting owners across the country to walk their dogs on game day, Subaru has also sponsored the seventh Animal Planet Puppy Bowl. The “Dog Tested. Dog Approved.” spots - featuring Subaru’s canine stars, Olive and Zelda, performing doggie driving stunts - aired on Animal Planet on Super Bowl Sunday during “Puppy Bowl VII.”

“Subaru owners tend to be active and enjoy the outdoors,” said Brian Johnson, advertising manager for Subaru. “The Dog Walk event was an ideal opportunity to connect the community with our new ‘Dog Tested. Dog Approved.’ campaign.”

“While other car companies spent three million dollars for 30 second ads, Subaru leveraged its social community and unique brand positioning. Innovative marketing has helped the company achieve new sales heights with the Subaru brand setting yet another sales record in 2010 and giving the company the distinction of being the only car maker with sales increases for the last three years,” a company statement reads.