Subaru Could Expand Its Lineup

Japanese automaker Subaru could expand its lineup in the near future as some people in the company may want to build mass-market or cheaper vehicles, company president Yasuyuki Yoshinaga revealed earlier this week.
Subaru BRZ 1 photo
Photo: Subaru
While a decision has yet to be made, Yoshinaga thinks Subaru needs to remain a niche car manufacturer and stick to products that are selling well.

"Some people in the company may want to make mass-market products or cheaper cars, but is this really the right direction for Subaru?" Yoshinaga said, according to Automotive News. "We're not a carmaker that can grow as big as Toyota. And even if we could, reaching that sort of scale would mean we'd stop being Subaru."

"We're standing at a major turning point for Subaru," Yoshinaga added. "It shouldn't just be about volumes. We should be making cars only Subaru can make that are a little more expensive and more profitable than the competition."

What prompted such internal debates you may ask? Well, it looks like Subaru’s profits and sales are heading towards record figures, while stock has risen fivefold since early 2012.

Story via AutomotiveNews
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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