"Some people in the company may want to make mass-market products or cheaper cars, but is this really the right direction for Subaru?" Yoshinaga said, according to Automotive News. "We're not a carmaker that can grow as big as Toyota. And even if we could, reaching that sort of scale would mean we'd stop being Subaru."
"We're standing at a major turning point for Subaru," Yoshinaga added. "It shouldn't just be about volumes. We should be making cars only Subaru can make that are a little more expensive and more profitable than the competition."
What prompted such internal debates you may ask? Well, it looks like Subaru’s profits and sales are heading towards record figures, while stock has risen fivefold since early 2012.
Story via AutomotiveNews