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Study Finds Built-In GPS Systems Are Ignored By Most Drivers

Built-in navigation systems are the technology that most car owners find the least satisfactory, a survey reveals.
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Apparently, almost two-thirds of the customers that have bought a new vehicle prefer to use a smartphone or a portable GPS for directions instead of their car’s navigation system. The study was made by J.D. Power in the USA, and it only focused on those that have bought or leased an MY2016 vehicle.

The most concerning conclusion of this research was that 57% of owners that have brought an external device into the car to replace an existing feature had never attempted to use the OEM element they wanted to substitute.

Meanwhile, out of the 43% that have used the factory navigation system of their cars, 56% have stopped using it within the first month of ownership.

The specialists at JD Power only interviewed those that drive a car that was acquired within 90 days of the time they responded to the query, and only if the vehicles were considered “all-new” or redesigned within the past three years.

JD Power fielded this study between February and August 2016, and a total of 13,269 consumers were questioned about the satisfaction provided by the technologies of their vehicles.

According to the survey, the large segment produced the best results concerning client satisfaction, while the small cars had the worst figures on this matter. Evidently, the cars with the best result were also the most expensive, while the ones with the worst happened to be the most affordable.

It is worth noting that the level of satisfaction was graded from 1 to 1,000, and the large segment got an average of 755 points, while the small segment averaged at 706, so the situation is not that bad for affordable cars when technology is concerned.

The most satisfied clients were those that were instructed by their dealers on how to use the technologies featured in their vehicles, but that did not outweigh systems that were difficult to use.

In other words, almost half of new car owners interviewed by JD Power never bothered to use the navigation system of their MY2016 cars in the first three months after purchase, and half of those that did replace it with another device within one month.

The results of this study mean that nobody bothered to demo the infotainment unit to the clients when the cars were delivered, or that the built-in units are too difficult to utilize. Regardless of the answer, some car makers must review their systems and think things though.

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