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Sterling McCall Toyota Selling 1 Dollar Cars for Black Friday

Sterling McCall Toyota Dealer 1 photo
Photo: Toyota
Black Friday is just around the corner and along with cheap home appliances, IT hardware, gadgets and even clothes you can also benefit from special offers for vehicles.
Every year on Black Friday, Sterling McCall Toyota dealership in Houston offers used vehicles at a special price and some of them can be purchased for only 1 dollar. The dealership manager and his team grab black markers and walk through the used-car lot putting special prices on some of the vehicles.

"There's a crowd following you around, and it can be 50 to 200 people," Sterling McCall Toyota used-car manager Dan Minner says. "If you mark a car $1, they go crazy. But if you mark one that they think is too high, you hear moans and groans."

This tradition lasts since 2008, drawing local TV coverage and crowds that start to form at 5 a.m. waiting for the car lot to open at 7.

Full story at Automotive News
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