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Stefan Pierer of KTM Details the Husqvarna Deal

A lot of people in the motorcycle industry have been wondering how come BMW sold Husqvarna, a brand they had bough only years prior to this move, and even more, how come Stefan Pierer, partly owning KTM has bought it "for himself".
Stefan Pierer bought Husqvarna from BMW, plans off-road comeback 1 photo
In a phone interview with dutch we publication Nieuwsmotor, Pierer has explained this move. Pierer claims that with KTM already in the lead in the enduro and motocross segments, strong development and expansion in this area have become quite difficult.

Following the example of the auto industry, with more brands gathered under the same roof, Stefan Pierer believes that Husqvarna will provide the next direction for expanding the business. Despite BMW and Husqvarna have fared together really nicely these years, it now surfaces that the Germans are no longer willing to have anything in common with the off-road sector... so selling Husqvarna was really easy.

Pierer also believes that Husqvarna should go back the the roots and become once more a leading name in motocross, and then in supermoto. “The brand has a wonderful history, but a completely wrong model lineup and is on completely the wrong track," he adds.

While KTM and Husqvarna will fully retain their brand identity, Stefan Pierer admits there will be a lot of collaboration between the two and also believes that some Bajaj involvement in at least possible.

Now, we're really looking forward to see things developing, and we hope the Nuda and the road segment will not be sacked. No price was named, but Pierer added that the money was reasonable for both parties.

 
 
 
 
 

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