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SsangYoung Returns to China Market

Ssangyong Motor Company (SYMC), announced yesterday, June 8th, that it would return to the China market as it has signed a distributorship contract with one of the largest automobile sales company.

SYMC held a signing ceremony at its Pyeongtaek Plant, where management of three companies participated including president Pang Qinghua of Pang Da Automobile Trade and president Chen Wenpei of SCAS Investment group.

Ssangyong wants to collaborate with the two companies to expand the dealership up to 150 by the year 2013. Positioning the new Korando as the flagship model. The company expects this will translate into sales of between 30,000 to 50,000 vehicles annually by 2013.

SYMC’s plan for export shows an increase by a large scale, considering that the company’s export from 2005 to 2010 remains at only 16,000 units, and it plans to expand its exports by a close cooperation with distributors.

Pang Da and SCAS are automobile sales companies in China that have been in the industry for many years. Pang Da, especially, is the largest automobile sales group within the country with sales record of 470,000 units in 2010. Exports to China will resume in August, and the two companies will set up different networks to cover 21 northern states and cities and 10 state and cities in the south respectively.

“The signing of the sales contract with our Chinese partners laid a new ground for returning to Chinese market, following our present core markets of Russia and Latin America. With close cooperation with our Chinese partners, we will expand the export volume and make China Ssangyong’s strategic platform for export,” said Lee Yoo-il, president and CEO of SYMC.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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