Internally known as the X100 project, the soon-to-be-launched B-segment crossover from SsangYong has been in the making for the better part of two and a half years. X100 had a certain ring to it, which makes it very curious why the South Korean automaker decided to dub the production-ready X100 the Tivoli.
Photo: SsangYong
For real! After nameplates such as the Rexton, Kyron, Actyon and Korando, SsangYong wants to breath the European touch over its branding strategy and Tivoli is the best they could come up with. Sounds dandy!
At first I thought that Tivoli was a Russian word or something like that, but the manufacturer is saying something else. SsangYong’s marketing department is adamant the new model takes its name from Italian city Tivoli. Ahem...
Hold on though ‘cos it gets even better! The South Korean automaker continues by saying that Tivoli is “noted for its cultural heritage and beautiful location,” while “the gardens at Villa d’Este have inspired many others to use the name, including the Tivoli Gardens in Copenhagen.” You don't say...
You should’ve sticked with X100 because Tivoli isn’t fitting. It’s not too masculine, it’s not international enough, it simply doesn’t work. Apart from this weird naming strategy, the Tivoli is a car to look forward to when it will debut next January.
Home market Korea will get it first, while Europe and the rest of the world will be able to get close and personal with the SsangYong Tivoli during the second quarter of 2015. What you can see below are renderings of the production-ready Tivoli apparently, but what about the oily bits?
Expected to be similarly sized to the XIV-Air and XIV-Adventure concept vehicles, the B-segment crossover will boast with a 2.6-meter wheelbase and up to 4,195 mm in length. A 1.6 petrol and a 1.6 turbo diesel are slated to fill up the engine bay, both units mated to either a manual or a CVT box.
At first I thought that Tivoli was a Russian word or something like that, but the manufacturer is saying something else. SsangYong’s marketing department is adamant the new model takes its name from Italian city Tivoli. Ahem...
Hold on though ‘cos it gets even better! The South Korean automaker continues by saying that Tivoli is “noted for its cultural heritage and beautiful location,” while “the gardens at Villa d’Este have inspired many others to use the name, including the Tivoli Gardens in Copenhagen.” You don't say...
Whatever, man!
You should’ve sticked with X100 because Tivoli isn’t fitting. It’s not too masculine, it’s not international enough, it simply doesn’t work. Apart from this weird naming strategy, the Tivoli is a car to look forward to when it will debut next January.
Home market Korea will get it first, while Europe and the rest of the world will be able to get close and personal with the SsangYong Tivoli during the second quarter of 2015. What you can see below are renderings of the production-ready Tivoli apparently, but what about the oily bits?
Expected to be similarly sized to the XIV-Air and XIV-Adventure concept vehicles, the B-segment crossover will boast with a 2.6-meter wheelbase and up to 4,195 mm in length. A 1.6 petrol and a 1.6 turbo diesel are slated to fill up the engine bay, both units mated to either a manual or a CVT box.
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