autoevolution
 

SsangYong Steps Up Its Game With All-New Korando In Geneva

SsangYong Korando at 2019 Geneva Motor Show 18 photos
Photo: Guido ten Brink/SB-Medien
SsangYong KorandoSsangYong KorandoSsangYong KorandoSsangYong KorandoSsangYong KorandoSsangYong KorandoSsangYong KorandoSsangYong KorandoSsangYong KorandoSsangYong KorandoSsangYong KorandoSsangYong KorandoSsangYong KorandoSsangYong KorandoSsangYong KorandoSsangYong KorandoSsangYong Korando
Ever since Mahindra bought SsangYong, it’s been going well for the South Korean manufacturer of cheap but reliable crossovers, SUVs, and pickup trucks. The Korando embodies this 180-degree turn for the better, promising an electric option in 2020.
Codenamed C300, the fourth generation is assembled in Pyeongtaek for everywhere the Korando is sold. In Europe, for example, SsangYong managed to move 14,767 models in 2018, of which the Korando accounted for 2,548 examples of the breed. The Tivoli subcompact crossover remains the automaker’s best-selling nameplate.

With the right marketing campaigns and an expansion of the dealership network, SsangYong could challenge the likes of Dacia with the Duster in this part of the world. Given time, there’s no denying Mahindra will give the green light to a more aggressive push in the Old Continent.

The Korando now comes with a 1.5-liter turbo gasoline or 1.6-liter turbo diesel. The GDI is all new from the ground up, delivering 163 PS and 280 Nm. When equipped with the six-speed automatic transmission from Aisin, the diesel is much obliged to tow up to two tonnes.

Covered by a seven-year/150,000-mile warranty, the newest SsangYong on the market features the latest in-car technologies, including TomTom satellite navigation, Apple CarPlay, and Android Auto. Advanced Emergency Braking System, intelligent and adaptive cruise control, rear cross traffic alert with automatic braking, there’s a lot to like about the Korando.

The high levels of safety are complemented by 551 liters of luggage capacity, extendible to 1,248 liters with the rear seats folded flat into the floor. 4,452 millimeters long and featuring a wheelbase of 2,675 millimeters, the Korando is an idea smaller than the Volkswagen Tiguan.

Following the Tivoli, Rexton, and Musso, chief executive officer Johng-sik Choi highlights that SsangYong will be “going even further with a product which we believe will compete head-on with anything currently available in the mainstream C-segment.” The emphasis is on “value,” the same attribute that helped Dacia capture 2.9 percent of the European market.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Mircea Panait
Mircea Panait profile photo

After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories