2014 is going to be a very interesting year for the legendary British manufacturer Triumph, as the brand has expanded operations in India, one of the world’s biggest emerging markets.
Often considered a rather conservative manufacturer, Triumph has evolved quite neatly during the last years, with the refinement of their sport bikes, the recently-unveiled all-new Thunderbird cruisers and the expansion of the dual-sport range.
At the same time, Triumph kept true to the classic bike designs which made it into the motorcycling history books. Touted the Modern Classics, the Triumph Bonneville, its retro-design version T100, the on-off Scrambler and the iconic Thruxton café-racer are still selling very well, partly because of their awesome heritage and their affordable pricing.
I enjoyed this commercial because it is a simple and honest one: bikes are made for riding and enjoying the ride, not for upgrading social status, or being macho. In fact, I do believe this is the very message conveyed with all the bikes in Triumph’s line-up: people should spend more time being themselves instead of trying to look like the persons they dream to be spend more time riding as much as they can afford, and stop knocking around. And I love Triumph for this simple and honest message!
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