In order “to celebrate the distinctly different sound of its evocative new five-cylinder engine,” the track features many high notes of its engine, reminiscent of the World Rally Championship quattros of the 80s.
The track is entitled “Die Funf Zylinder“ or “The Five Cylinder”, and it was conceived by agency Bartle Bogle Hegarty, Audi UK’s advertising partner since 1982. Its composition, however, was the work of musician Neil Barnes, from Leftfield, and Nic Rapaccioli, a DJ also involved with the band.
Sounds that are similar to the effects and instruments from electronic music were captured by recording the car performing a multitude of manoeuvres and running at different speeds
The TT RS campaign also features a press advert, art directed to look like an album cover. The execution, currently running in motoring magazines, directs readers to the Audi UK web site and to a mobile site to download the track.
“Audi is all about innovation through advanced technology. The opportunity to create content that is Vorsprung durch Technik in itself is something we’re very excited about,” said Peter Duffy, Head of Marketing at Audi UK.
British fans of the four-ring brand have to know that the song will be available free of charge only for a short period of time on www.audi.co.uk/ttrs or by texting 63456. Longer term, it will be available for purchase through digital download.
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