Sore Mercedes Claims It Could’ve Launched a Sport Activity Coupe Before the BMW X6

Mercedes-Benz GLE Coupe 1 photo
Photo: Mercedes-Benz
When it comes to childish name calling and finger pointing, the auto industry is one thriving place to look at. Just the other day, Mercedes-Benz said that they could’ve launched a Sport Activity Coupe model before the original BMW X6 if they wanted to. That sounds just like a sore loser to us, to be completely frank.
The statement came from Wolf-Dieter Kurz, the Mercedes-Benz vice-president for SUVs and sports cars. He insists that the Germans decided to focus instead on the MFA platform that is used to build front and all-wheel drive cars.

Of course, in light of recent events it seems like they made the right decision but now, nearly 7 years later, they decided to launch their own version of the X6 in the shape of the GLE Coupe.

In the meantime, BMW changed places and decided to invest in a front-wheel drive platform as well, bringing out UKL, the one that stands as the basis for the 2 Series Active Tourer and MINI range. Admittedly the Mercedes-Benz official does have a point when he says that “[we] had the focus in the past on expanding the portfolio and I think we were very successful in doing so. And now we are coming with the SUV coupe and other manufacturers are coming with vehicles that look similar to B-Class."

Take just a glance at how the 2 Series Active Tourer looks like and you’ll see the resemblance. However, making statements like the one regarding the X6 at this point in time does seem childish to begin with. Sure, he might have a point but does it really matter right now? And did he have to mention it out loud? If so, what was the point?
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