Mazda gave the first-of-1,000 Launch Edition MX-5x to Proxibid, an outfit that auctioned the roadster this past weekend in the name of charity. The $50,000 it fetched aren’t just an extravagant way of buying the first fourth-generation MX-5 in the US, but a way to help St. Jude Children’s Research Hospital save thousands of children.
100 percent of the proceeds from the sale went to the hospital and will ultimately find their way to the children. According to Mazda, a normal Launch Edition is $30,495, so the difference to 50 grand isn’t exaggerated, all things considered. Still, you may want to know what a Mercedes-Benz SLK300 Roadster undercuts 50 grand by $3,000.
But then again, MX-5 ownership is unlike any other type of convertible car ownership. There’s a massive MX-5 Miata fan base all around the world that helped establishing the Japanese model as the most popular and best-selling two-seater convertible car ever. For that, Mazda returned the favor by ensuring parents never receive a bill from St. Jude.