smart Urban Art Project Color Brazil

In order to mark the launching of the fortwo model in the Brazilian market, smart decided to put up an urban art project in the largest city in the country, Sao Paolo. With the help of the creative network ROJO, a total of 275 square meters of concrete in the centre of Sao Paulo have been transformed from gray to a multitude of colours.

Urban artists like OVNI and Nuria Mora from Spain, Eltono from France, Brazilian Tony de Marco, Tofer Chin from the USA and Superblast from Germany contributed to this huge work of art.

Tony de Marco was the artist to put the final brushstrokes to the twelve-metre high ventilation shaft. A total of ten such shafts, used for ventilating car tunnels, were painted by the artists in a space of around three weeks.

Since advertising in public spaces has been forbidden by law for two years now, ROJO Out by smart made use of these free spaces for creative and non-commercial projects.

The art project took place between August 27 and September 10, combining a gallery for urban art, a smart showroom, shopping and events relating to the themes of urban mobility, creativity and ecological sustainability.

"smart's activities in the field of urban creativity put the spotlight on subjects such as the question of mobility and a sustainable lifestyle in large international cities. ROJO Out by smart gives artists from various cities a platform to interpret these subjects in their own way, whilst at the same time adding colour to the "urban jungle" of the city with its 19 million inhabitants,"
said Marc Langenbrinck, Managing Director of the smart brand and Head of Sales & Marketing at smart.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories