Specifically, the mobile TV studio is a smart fortwo with five video cameras fitted inside and outside, and that uses four different formats for the sake of creativity.
"Cities love smart and smart loves cities. So what could be more natural than exploring European cities and their trends in a smart? Which is exactly what the smart. studio. has to offer: people, music and lifestyle experienced from the comfort of our two-seater," Marc Langenbrinck, Managing Director smart brand and Head of Sales & Marketing smart, said in a release.
English presenter Pete Nottage will help those interested explore a number of urban themes – fashion, music, speed-dating and urban view. And this is not all. What if we tell you the smart. studio. is transformed into the world’s smallest catwalk for designers Lala Berlin and Livia Risi? Also meant to arouse curiosity among locals, young musicians will be given the chance to mix their songs in front of an international audience?
The German car brand had also prepared a special dedicated microsite, where the latest programmes from the tour cities are presented and visitors can leave ratings and comments. There is also some extra info found on the smart Facebook fan page.
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