Smart Pressure Sensors Pads Put in Potholes Tweet Panamanian Authorities

The Tweeting pothol 1 photo
Photo: P4 Ogilvy on Vimeo
There have been plenty of unconventional ways to make authorities do their jobs over the years, but with technology getting better and better things are about to change. Take this awareness campaign developed by Panama’s news network that used pressure sensors pads to force authorities to do their job.
Each time a car would hit a pothole an instant Tweet would be sent straight to the Panamanian department of public works. The campaign is an ongoing initiative developed by Telemetro Reporta, a news program in the South American country. It started as a great effort to make authorities fix the potholes since so many motorists would complain about ruining their because of the city's craters.

Since the news network is one of the most famous in the country, the reach was quite high. On-field reporters would stop drivers for feedback, and soon enough the campaign would take national scales. One thing led to the other, and people started sending their own tweets straight to the ones in charge of fixing the streets.

At this point, you’re probably thinking that changing the system will never be done online, considering you’re supposed to interact and go out there. Well, it did work with this campaign, as people would send pictures with the potholes being fixed, days after the campaign started.

It turns out you don’t have to start a war to get people do their jobs, even if we’re talking about the government, an institution that tends to delay things over and over again.

And here we were thinking all these social networks are solely used by teens to post their selfies, and grown-ups to become famous for nothing...

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories