The company is creating a “smart urban stage”, a display that will showcase future projects, which will start a European tour (Berlin, Rome, Zurich, Paris, Madrid and London) in the following twelve months.
"What will the future be like in urban areas and how will we move around? These questions have always driven the smart brand. With the ‘smart urban stage’ we are bringing leading thinkers from relevant areas together to discuss visions of urban life with them," says Marc Langenbrinck, Managing Director smart brand and Head of Sales & Marketing smart.
The tour will kick off in Berlin: from 08 May to 13 June 2010 ten national projects covering subjects like society, design, architecture, media, science and mobility will be presented. The exhibits will try to offer solutions for the issues of the future urban life and should be the starting points of multiple discussions related to this.
The most innovative project displayed on the smart urban stage in each city will receive the “smart future minds award” and a prize of EUR10,000. The 6 national winners will compete against each other next year, when an overall winner will be chosen.
Smart will also offer test drives of the fortwo electric as part of this project, as the eco version of the minicar has already entered the European and North American markets.