smart Gets Saturn Former General Manager

General Motor’s decision to close the Saturn brand affected a lot of people, but now we know at least one of them found a new job. Saturn’s former general manager Jill Lajdziak, was recruited as vice president, sales and marketing, by smart USA Distributor, which is owned by Penske Automotive Group (PAG).

According to PAG, Jill Lajdziak’ responsibilities with the smart USA distributor will include enhancing awareness of the brand. Lajdziak has a vast experience of 30 years in the automotive industry and she is known for building customer loyalty. This was achieved by focusing on the “customer experience” and developing a vast dealer network.

Jill Lajdziak will start working for smart on the first of January. Her position includes directing everything related to advertising, marketing and sales promotion. She will also have a close relationship with the dealers body in her attempt to develop business opportunities.

"I am pleased that Jill has accepted our invitation to join Smart as we enhance the position of [the brand] as part of the automotive landscape. With her background building the Saturn organisation and her expertise in customer satisfaction, product marketing, and brand development, Jill is an outstanding fit, and I am confident that she will help us grow," said chairman Roger Penske.

Penske Automotive Group is located in Bloomfield Hills, Michigan and retails 40 different auto brands. PAG is the exclusive distributor of the smart fortwo vehicle and related parts in the United States through 79 smart retail centers.
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