Photo: Daimler
There’s a new move in the I-sell-you-anything business, and it’s called "make sure your pet has everything it needs”. OK, none of these officially exists, but that’s how carmakers come up with new accessories for their models nowadays, especially when they seem to lack human-oriented ideas.
Daimler claims 9.5 million Germans own one or even two dogs, so the target for their new smart forfour accessory should come in handy. “If the four-legged friend has short legs or is old, jumping into the car becomes an arduous climb. Smart has the solution with the readyspace seats in the forfour: the entrance height can be lowered by 12 cm (4.7 inches) in next to no time.”
According to the company, the reversible cushions were actually invented to facilitate the transportation of bulky items at the rear of the smart forfour, but they may as well be used for this purpose instead.
Sure, just reading the phrase “the readyspace seats help Fido and his fellow dogs to board the vehicle much more easily and without excessive physical effort” makes us wonder what type of tea folks over at Daimler are having these days.
Nevertheless, this is the way the cookie crumbles nowadays, and since all the possible kids-oriented accessories were covered, automakers seem to have oriented towards dogs. Wait, there’s more:
“The level surface lowered by 12 centimetres is also ideal for a dog basket or a rug. The standard vent windows ensure fresh air during the journey. And as the cushions on the rear bench can be swivelled by 180 degrees they remain clean and well-maintained despite transporting a dog. Additional advantage as a standard feature: the rear doors of the forfour can be opened by almost 90° for even easier access.”
Hey, don’t get us wrong we love dogs as much as everybody else, but it feels like they went a little too far with the PR talk this time.
According to the company, the reversible cushions were actually invented to facilitate the transportation of bulky items at the rear of the smart forfour, but they may as well be used for this purpose instead.
Sure, just reading the phrase “the readyspace seats help Fido and his fellow dogs to board the vehicle much more easily and without excessive physical effort” makes us wonder what type of tea folks over at Daimler are having these days.
Nevertheless, this is the way the cookie crumbles nowadays, and since all the possible kids-oriented accessories were covered, automakers seem to have oriented towards dogs. Wait, there’s more:
“The level surface lowered by 12 centimetres is also ideal for a dog basket or a rug. The standard vent windows ensure fresh air during the journey. And as the cushions on the rear bench can be swivelled by 180 degrees they remain clean and well-maintained despite transporting a dog. Additional advantage as a standard feature: the rear doors of the forfour can be opened by almost 90° for even easier access.”
Hey, don’t get us wrong we love dogs as much as everybody else, but it feels like they went a little too far with the PR talk this time.
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