smart Festival Grows in Importance in the U.K.

In an effort to raise awareness of the smart brand in the U.K., the popular “Destination Brooklands” event will change its name to “smart festival”. Held at the Mercedes-Benz World in Brooklands, the event which increased in popularity in recent years will take place on a Saturday, September 12, 2009.

The event is organized by thesmartclub in partnership with smart U.K. and promises to be one of the biggest gathering of smart owners and enthusiasts in Europe.

It will offer participants the opportunity to examine and purchase smart accessories and to learn about the history of motorsport and aviation at the Brooklands Museum.

The organizers announced open-entry competitions will be held for “Most Modified”, “Best Kept” and “Best Dressed” smart, as well as various games involving smart driving. smart fans can learn more about the event and register their smart at www.thesmart.co.uk/festival.

“The smart festival reflects the passion and enthusiasm the members have for the brand and months before any information about the event was available we were receiving inquiries. In the week that registration opened, 300 people signed up to take part”, stated Al Young, chairman of thesmartclub.

“Our UK smart festival continues to be one of the world’s biggest smart gatherings. It truly captures the concept of smart culture and continues to be ‘the’ event to attend in the smart calendar”, declared Dermot Kelly, Managing Director Mercedes-Benz Cars.

The competition winners and their prizes will be presented by Steve Appleton, who will also be in charge of the live entertainment.