smart Design Contest Kicks-Off

smart kicked off a new design contest today, dubbed "Style your smart", challenging fans to design a smart fortwo on the special dedicated website and compete for prizes worth a total of 5,000 euros. Designs can be put online until 23 February 2010. An independent expert jury will subsequently select the best contributions based on the community ratings.

A design configurator is available on the aforementioned online platform and offers a multitude of colors, prints, patterns and shapes. At the same time, artists can also develop their own graphic ideas.

In addition, they can exchange views with other contestants and comment on and rate ideas and designs. In this way, smart aims to create a design community for car enthusiasts and smart fans. Finally, the selected winners will be announced on the website on 26 February 2010.

"In our daily contact with our customers we keep experiencing how passionate they are about smart,”
Marc Langenbrinck, Managing Director smart brand and Head of Sales & Marketing smart, said in a release.

“Many of them personalize their smart with products from our wide range of accessories. Lots of them go even further and realise their own ideas. We are now taking this up. The design contest offers all smart drivers and fans a platform to lend expression to their creativity."

"Style your smart" is one of more than 1200 ideas submitted by the "Business Innovation Community", a Web 2.0 platform on the Daimler intranet. Employees can post their ideas here and their colleagues from other departments and regions can comment on them, rate them and further develop them.
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