Print advertising, which is being initiated from February 2010, depicts a red Mercedes-Benz SLS AMG on grey asphalt against a black backdrop, supported by a brief message, such as "Oh Lord …" or "A cockpit. An engine. Two wings. Is it still a car?", for example.
The TV advert with Michael Schumacher, the seven-time Formula 1 World Champion and Mercedes GP Petronas driver is set to kick-off on January 30, 2010 and will run until the end of March.
"It is immediately obvious that that this is the ultimate and most exciting sports car of all time," Anders Sundt Jensen, Head of Brand Communications for Mercedes-Benz Cars, said in a release. "The campaign is concentrating precisely on those elements which account for the excitement and passion of the Mercedes-Benz SLS AMG: the unique design and the perfect high-performance technology. The underlying theme, "Is it still a car?", runs through all communication activities and channels."
Also in the beginning of February 2010, a new iPhone SLS AMG application will become available, featuring a 360° gameplay with iPhone's "accelerometer" technology. Furthermore, players will have access to several modes: they can either opt to play alone, or demonstrate their driving skills in races against other players from all over the world.
The SLS AMG is also featured in the latest version of the PlayStation 3 (PS3) game Gran Turismo 5, scheduled for release in 2010. In addition, an official fan page on the world premiere of the vehicle has been set up within the Facebook social media community that can be accessed at the following link.
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