However, we are not only talking about quantity here, as the show will actually be focused on quality. We know that this might sound as a cliche, but it’s the truth. Let us explain. The tuners have prepared special vehicles that will be displayed at the event, with some of the creations making their world debut at the show.
As for the automakers, they are using complex marketing strategies to conquer the public. In other words, carmakers won’t just display certain vehicles, but will also introduce special activities, such as test drive sessions, that will make the audience a part of the action.
One of the automakers that will offer an interesting display is Skoda. The automaker will offer attenders the chance to get up close and personal with the Skoda Fabia S2000 rally car. In addition to that, Skoda will bring two RS studies to the show.
“And in the Intercontinental Rally Challenge (IRC) as well, the Fabia S2000 is going from success to success. Here, Skoda not only won the brand championship but, with Juho Hanninen, Jan Kopecky and Freddy Loix, also has the best drivers in the international championship,” stated the press release.
“Alongside the "champion" Fabia, the new Fabia RS can be seen as saloon and estate cars as well as two RS studies on the 600 sq. m fair stand in hall 3.”