Skoda Auto Posts Most Successful January Ever

Following improved results in 2010, Skoda Auto has announced a strong start to the new year with 68,400 units sold. The Czech manufacturer’s sales rose 26.4% in January of 2011 when compared to the previous year’s 54,100 sold units.

The improved figures can be attributed to the success of models like the Superb that managed an 80 percent increase and the Fabia, which sold 30 percent better. A significant increase in demand was also noted in the growth regions of China, India, and Russia.

“Skoda consistently and emphatically continues on its course in 2011.We are focusing on a clear goal and want to at least double our sales by 2018. Our performance in the growth regions continues to be above average. Particularly positive is the good performance of the Fabia, which has won many new customers worldwide. In India, every second Skoda sold was a Fabia,” explained Jurgen Stackmann, the Skoda board member for sales and marketing.

Meanwhile, in its domestic Czech market, Skoda remains a clear market leader, as it has sold a total o 4.200 cars there last month.The Superb Estate sold over twice as well as last year, wit 400 units being delivered in the in the Czech Republic alone. Sales of both the Octavia hatch and estate rose by 37 percent.

Note-worthy increases were reported in the Netherlands, where the brand's sales rose almost six-fold to more than 3,000 vehicles. Significant improvements were also achieved in Belgium (120.2% increase), Sweden (35.6% increase), Ireland (31.4% increase), and Austria (15.4% increase). In January, 2011 Skoda UK achieved sales of over 3,000 units, an increase on 2010, and maintained a +2% market share.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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