Skoda Announces Beijing Auto Show Offensive

Skoda MissionL Concept 1 photo
Photo: Skoda
During the first quarter of the 2012, Skoda saw its sales grow 8.9 percent to 59,200 cars in China. That might not be as much as the boom months of last year, but still well on target with their corporate plans.
But the future lineup exclusive to the Chinese market is shaping up well for the Czech carmaker, so there’s still hope for some boom figures in the future.

At the Auto China 2012 show in Beijing, the automaker will show a production-intent MissionL design study for the Chinese market, together with the Yeti compact SUV. This rugged car has served the well in Europe and emerging markets, and should do well when it enters Chinese production in 2013..

“Skoda is successfully implementing its international growth strategy and is on course to selling 1.5 million cars per year worldwide by 2018. China has a large part in the brand’s sales success today, and its importance will grow further in the years ahead,” said Skoda CEO Winfried Vahland. “Entering Chinese market five years ago was a good decision for our brand. Our number four and five model lines in China will strengthen our offensive from 2013 and help us expand our favorable position in the country even further,” Vahland added.

The brand has been present in China since 2007, and China became its largest individual market by sales in 2010. Who knows how Skoda will celebrate its fifth anniversary on the Chinese market.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories