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Singer Jessie Ware Drives New Ford Fiesta

Ford wants to prove the new Fiesta is all the car you’ll ever need, and so it’s throwing all the marketing gimmicks it can think of. And what better way to promote the new version of most popular car in Britain than to let a British celebrity drive it.
Jessie Ware is a 28-year-old soul/R&B singer who’s made a name for herself in the business with her 2012 single "Wildest Moments".

Jessie was born and raised in South London, in a Jewish family, and is quite proud of her heritage and her neighborhood. During her day with the Fiesta, she takes it shopping around town, as she prepares for a party.

Using the SYNC system, she’s able to phone up her friends and schedule appointments without ever taking her hands of the wheel.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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