Photo: Rolls-Royce
You know how we like to keep you guys updated with all the stunning cars artists get in their future videos. It would seem that fellows from Rolls-Royce’s Marketing department also thought about it so they unveiled that Labrinth’s new video will have the Wraith in it.
Timothy McKenzie, better known by his stage name Labrinth, is one of UK’s leading young singer-songwriters, so Rolls-Royce Wraith decided it would be nice to give him a bit of help in making his new video gangsta and luxurious, like the famous rappers love to do. Called Let it Be, according to Rolls’ official press release, the video tracks Labrinth’s creative process through a series of short vignettes that showcase his work ethic and attention-to-detail.
“The video is about applying you own experience and personality into the creation of an ideal. As well as hard work, by adding a touch of creativity, you can create something truly unique,” Labrinth explained.
Rolls-Royce claims it’s important their cars are seen along their new generation of customers. “Collaborations with cutting-edge artists like Labrinth serve to cast Wraith as a highly contemporary interpretation of timeless Rolls-Royce luxury,” Marc Mielau, General Manager Marketing, explained.
Initially, McKenzie was tipped to work as a producer, but Simon Cowell signed him to his record label Syco Music as a solo act. In the process, Labrinth became Cowell’s first non-talent show signing in six years. His single Let it Be is available to view globally across broadcast and online channels, while the highly-anticipated new album is set for launch in December 2014.
“The video is about applying you own experience and personality into the creation of an ideal. As well as hard work, by adding a touch of creativity, you can create something truly unique,” Labrinth explained.
Rolls-Royce claims it’s important their cars are seen along their new generation of customers. “Collaborations with cutting-edge artists like Labrinth serve to cast Wraith as a highly contemporary interpretation of timeless Rolls-Royce luxury,” Marc Mielau, General Manager Marketing, explained.
Initially, McKenzie was tipped to work as a producer, but Simon Cowell signed him to his record label Syco Music as a solo act. In the process, Labrinth became Cowell’s first non-talent show signing in six years. His single Let it Be is available to view globally across broadcast and online channels, while the highly-anticipated new album is set for launch in December 2014.
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