Sergio Pininfarina Passes at Age 85

Born in 1926, Sergio Pininfarina who was chairman of Pininfarina from 1966 onward, and as of 2006, Honorary Chairman of the group, has died at the age of 85. He has been responsible for overseeing the design process of many (now) iconic cars over the years, for the likes of Alfa Romeo, Lancia and even Peugeot (the 406 Coupe).
Sergio Pininfarina 1 photo
Photo: Pininfarina
His involvement with Pininfarina began in 1950, when he began working for the family-owned business, only to become its manager less than 10 years later, and its chairman 6 more years afterward. Also, in 2005, he was appointed ‘Senator for life’ by the Italian government, which basically means that his mandate as senator would end only with his death.

He was also the person which moved Pininfarina out of its automotive-oriented design philosophy, and in 1987, he founded an industrial design center, focusing on anything from kitchen appliances to laptops and even riding helmets, thus ensuring that if the uncertain future would frown upon automotive design, the company would still survive.
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