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Sergio Marchionne, New Chrysler Group CEO

It was only a matter of time but the inevitable has occurred: Sergio Marchionne, was appointed Chief Executive Office of Chrysler Group LLC, the newly-formed entity which went through bankruptcy and will rely on four core brands, Chrysler, Jeep, Dodge and Mopar. Jim Press, who served as Vice Chairman and President, will work as Deputy CEO and Special Advisor and will report straight to Marchionne.

"I personally feel privileged to have the opportunity to lead the new Chrysler and to work with senior management to build this company and our great brands into all we know they can and should be," said Sergio Marchionne.

"The new company's leadership structure has been developed to rebuild and grow the four iconic Chrysler brands. With a flattened organization designed to give leaders broad spans of control, we are able to increase the speed of decision-making and improve communication flow, ultimately bringing Chrysler Group management and employees closer to our customers."


The New Chrysler also brought a series of modifications in the four aforementioned main brands, as it follows:

  • Peter Fong is appointed President & Chief Executive Officer, Chrysler Brand, with full profit and loss responsibility for the Chrysler product portfolio. Mr. Fong will be the lead executive for the Sales organization with enterprise-wide responsibility.
  • Michael Manley is appointed President & Chief Executive Officer, Jeep Brand, with full profit and loss responsibility for the Jeep product portfolio.
  • Michael Accavitti is appointed President & Chief Executive Officer, Dodge Brand, with full profit and loss responsibility for the Dodge product portfolio.
  • Pietro Gorlier is appointed President & Chief Executive Officer, Mopar Service & Parts and Customer Services, with full profit and loss responsibility for the Mopar product portfolio and Service & Parts operations as well as Chrysler's Customer Service operations.
  • Joe ChamaSrour will continue to lead the new company's operations in Mexico as President & CEO, Chrysler de Mexico.
  • Reid Bigland will continue to lead the new company's operations in Canada as President & CEO, Chrysler Canada.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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