Car video reviews:

Sergio Marchionne Has High Expectations From Jeep

Thanks to outstanding results, Jeep is the only Chrysler-owned brand capable to fulfill Sergio Marchionne's sales target set in 2009. The godfather of Fiat Chrysler Automobiles also expects the Jeep brand to double its sales in the following five years by moving a grand total of 1.9 million vehicles.
2015 Jeep Renegade 1 photo
This November, five years will have passed since Fiat took the reins of the formerly bankrupt Chrysler group. Thanks to capable management and aggressive marketing, the five year plan drawn up by Marchionne in 2009 got Chrysler back on its feet, making it more powerful than ever before.

That's quite of an accomplishment if you take into account how solid things are looking over at Chrysler nowadays. As opposed to the 731.565 Jeep vehicles sold in 2013, the group's top performer expects to move close to a million vehicles by the end of this year.

It's a far cry target compared to the modest 497,000 cars sold by the American brand in 2008, but Jeep has a card up its sleeve in the form of the 2015 Renegade. Marchionne expects its new model to become the best-selling B-segment crossover in the world by the end of next year, especially on the Chinese and South American markets.

However, industry analysts hint that the highest percentage of Jeep brand sales will most probably come from its home market in the United States, as well as Western Europe.

In the following five years, the Dodge brand will make efforts in strengthening its position as an all-American muscle car manufacturer. The first steps have already been taken in this direction with the recent unveiling of the 2015 Dodge Challenger and Charger, as well as the yet to be launched new generation of high-powered Hellcat V8 engines.

As for Chrysler, the brand will "add models in segments where it doesn't currently compete" according to a recent USA Today report. The Detroit-based manufacturer's most recent model is the 200 sedan, which comes as standard with a segment-exclusive nine-speed auto and a comprehensive list of kit.

Nevertheless, Sergio Marchionne's biggest risk in the near future is the revival of Alfa Romeo and how the Italian brand will perform sales-wise in North America.


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories